Improve Your Revenue By 30%
De-risk Your Market and Customer Expansion Decisions
"We successfully penetrated our new markets and
now have expanded into four new geographies."
Eric Stumberg, President, TengoInternet.
Purchase Details
Price: $155
5th Edition
Pages: 17
Format: Interactive PDF
Businesses are always looking to minimize the risk of costly segmentation mistakes. Use this interactive workbook to guide your process of evaluating potential market and customer segmentation strategies.
Don't let segmentation errors lead to missed opportunities and lost revenue - empower your decision-making with this comprehensive consulting workbook.
1. Build a comprehensive model for evaluating current and future expansion opportunities- Ensures companies are equipped with the necessary tools to make informed decisions.
2. Identify key segmentation criteria specific to each market- Enables companies to tailor their strategies to the unique needs and preferences of their target audience.
3. Determine the ranking and weighting of these criteria- Allows companies to prioritize the most important factors in their segmentation strategy.
4. Choose the best expansion candidate(s) based on an accessibility/opportunity quadrant- Provides a structured framework for evaluating potential markets and identifying the most promising opportunities.
5. Identify and mitigatbrand, ecosystem, and competitive risks associated with the chosen expansion area- Helps companies navigate potential challenges and maximize their chances of success.
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