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Expert Insights: Anticipate competitor and customer objections and respond with clarity.
"In less than 90 days we elevated conversations with customers."
Heather Valentine, SVP Global Sales, Certara Software
Purchase Details
Price: $155
6th Edition
Pages: 25
Format: Interactive PDF
On average, customers consider just 2–4 brands before making a purchase. Will yours be the one they remember?
The Stand Out and Win workbook gives you a proven, AI-powered process to clarify your positioning, craft compelling messages, and become the undeniable choice.
AI-Powered Guidance: Every exercise features actionable prompts for ChatGPT, Gemini, Perplexity, Claude, and DeepSeek.
Proven, Repeatable Frameworks: Build your positioning platform and message map with confidence.
Real-World Results: Used by 100s of companies to accelerate sales, shorten cycles, and win more deals.
Elevate your strategy by pairing this workbook with the Market and Customer Segmentation Workbook for maximum results.
Note: Many customers use this workbook in conjunction with the Market and Customer Segmentation Workbook
Differentiate your brand and drive results with Stand Out and Win: The AI-Powered Workbook for Positioning and Messaging Excellence from VisionEdge Marketing. Designed for business leaders, marketers, and sales teams, this interactive workbook delivers a proven, repeatable process to clarify your positioning, craft compelling messaging, and accelerate market success.
Leverage platform-agnostic AI prompts (compatible with ChatGPT, Gemini, Perplexity, Claude, and DeepSeek) and real-world examples to:
· Build a powerful positioning platform and message map for your company, products, or services
· Identify your unique value, points of parity, and points of difference
· Develop a concise positioning statement and compelling value proposition
· Anticipate competitor and customer objections—and respond with confidence
· Ensure message consistency across every channel and team
The workbook includes real-world examples, practical exercises, downloadable worksheets, and access to VisionEdge Marketing’s advisory support.
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